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ConsumerLab.com Annual Vitamin & Supplement Users Survey and Survey Report


Every year, ConsumerLab.com conducts consumer research of thousands of people who use dietary supplements and nutritional products. The annual survey identifies the specific supplements being purchased as well as focusing on perceptions of specific brands and merchants. The Survey helps ConsumerLab.com identify products to be tested its ongoing Product Reviews.

Read the news release showing supplement brands and merchants rated highest by respondents and the most popular supplements in the most recent survey.

Dietary Supplement Consumer Trends and Preferences Report (2020)
This revealing new report is based on results from the ConsumerLab.com Annual Survey of Vitamin & Supplement conducted in November/December 2019 with responses from 9,782 supplement users. The 180+ page report explores consumers' perceptions of the brands, products and merchants they use, as well as their usage of specific types of supplements.

Contact Lisa Sabin (Lisa.Sabin@ConsumerLab.com; 609-936-0770) to purchase the report and special analyses.

ConsumerLab.com Survey Previous Years

Contact Lisa Sabin (Lisa.Sabin@ConsumerLab.com; 609-936-0770) to purchase the report and special analyses.


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