SURVEY SHOWS FISH OIL NEARLY AS POPULAR AS MULTIVITAMINS AMONG SUPPLEMENT USERS. MOST ALSO TAKE CALCIUM AND COQ10.
-- ConsumerLab.com Publishes 2009 Report on Vitamin & Supplement Users, Including Top-Rated Brands and Merchants --
WHITE PLAINS, NEW YORK — FEBRUARY 3, 2009 — Among people who use dietary supplements, fish oil supplements are nearly as popular as multivitamins, according to a recent survey by ConsumerLab.com, which also publishes test reports on supplements. The survey is based on responses collected in November from six thousand supplement users who receive the company's e-newsletter.
"We conduct the annual survey to help direct our lab testing toward products of greatest interest to our subscribers; but the survey also yields unparalleled insight into the preferences of people who use supplements and nutritional products," said Tod Cooperman, MD, President of ConsumerLab.com. Among the survey's key findings:
– Multivitamins were used by 73.8% of all respondents, followed in popularity by fish oil (71.6%), calcium (55.3%) and CoQ10 (50.9%) supplements. Among people using ten or more supplements each day, use of fish oil (84.8%) exceeded that of multivitamins (75.5%), and use of CoQ10 (78.9%) exceeded that of calcium (67.6%).
– Use of most supplements increased with age, while use of multivitamins declined slightly. Dramatic increases with age were seen with vitamin D (use increased from 21.0% among those under age 35 to 47.4% among those 65 years and older) and CoQ10 (use increased from 28.8% to 60.1% for the two age groups, respectively).
Ratings were given for 1,087 brands and 380 merchants. Fifty-five brands and 28 merchants received at least one hundred consumer ratings and, among these, the following received the highest overall satisfaction ratings within their market segments.
Top-rated Supplement Merchants:
Catalogue/Internet: Puritan's Pride
Direct Sales (MLM): Nutrilite
Grocery Store: Trader Joe's
Mass Market: Target
Online Retailer: iherb.com
Vitamin Store: Vitamin World
Warehouse Store: Costco