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-- Based on Survey of Vitamin & Supplement Users --

Each year, surveys its free e-newsletter subscribers about the vitamins and supplements that they use. The results below are based on a sample size of 6,012 responses collected in November, 2009. Most respondents use multiple supplements. Respondents gave ratings for 1,481 brands and 1,182 merchants that they used. Fifty-seven brands and 27 merchants each received at least one hundred consumer ratings. Among these popular brands and merchants, those receiving the highest rating on overall consumer satisfaction within their specific market segment are listed below.

Top-rated Supplement Brands:
Catalogue/Internet Brand: Puritan's Pride
Direct Selling (MLM) Brand: Nutrilite
Discount/Warehouse Brand: Member's Mark (Sam's Club)
Grocery Store Brand: Trader Darwin (Trader Joe's)
ealthcare Practitioner Brand: Pure Encapsulations
Health Food Store Brand: Carlson Labs
Mass Market Brand: Citracal
Pharmacy Brand: CVS 
Store Brand: Vitamin Shoppe

Top-rated Supplement Merchants:
Catalogue/Internet: Swanson
Direct Sales (MLM): Nutrilite
Grocery Store: Trader Joe's
Mass Market: Target
Online Retailer:
Pharmacy: Walgreens
Vitamin Store: Vitamin Shoppe
Warehouse Store: Costco

The comprehensive, 104-page 2010 Survey of Vitamin and Supplement Users Report analyzes and compares consumers' satisfaction with popular brands of supplements and supplement merchants. The report also examines the use of 26 specific types of supplements and nutritional products. Results are analyzed by respondent age, gender, and level of supplement use. The report is available for purchase. Custom analyses are also available. For more information or to purchase the report, go to or contact Lisa Sabin, Vice President for Business Development, at also provides over 60 Product Review reports based on laboratory testing of supplement and nutritional products. Subscription to's category-specific test reports is available online. is a leading provider of consumer information and independent evaluations of products that affect health and nutrition. The company is privately held has no ownership from, or interest in, companies that manufacture, distribute, or sell consumer products.

Copyright 2010 All rights reserved. It is unlawful to copy, excerpt, or distribute this content, nor use it for any promotional or commercial purpose, without express prior written permission from


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