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ConsumerLab.com Annual Vitamin & Supplement Users Survey and Survey Report

Every year, ConsumerLab.com conducts consumer research of thousands of people who use dietary supplements and nutritional products. The annual survey identifies the specific supplements being purchased as well as focusing on perceptions of specific brands and merchants. The Survey helps ConsumerLab.com identify products to be tested its ongoing Product Reviews. It also provides unparalleled comparative market research, including extensive demographic analyses.

2010 ConsumerLab.com Survey of Vitamin and Supplement Users:
The 2010 Survey is based on responses from 6,012 supplement users. Read a news release about the 2010 survey.

Survey Report (and Special Analyses) - See the report brochure.

The 2010 Survey Report includes robust information for each of the leading 57 brands and 27 merchants. The report also shows the popularity of over 1,000 additional brands and merchants rated by respondents.

Brands Covered (Sample size per brand of 124 to 1,332 respondents)

  • Advanced BioSolutions (Dr. Sinatra)

  • Barlean’s

  • Bluebonnet

  • Carlson Labs

  • Centrum

  • Citracal

  • Country Life

  • CVS

  • Doctor’s Best

  • Enzymatic Therapy

  • Equate (Wal-Mart)

  • Finest Natural (Walgreens)

  • Gaia Herbs

  • Garden of Life

    		•
  • GNC

  • Jarrow

  • Juice Plus

  • Julian Whitaker

  • Kirkland (Costco)

  • Kroger

  • Life Extension Foundation

  • Member’s Mark (Sam’s Club)

  • Metagenics

  • Mountain Home Nutritionals (Dr. Williams)

  • Natrol

  • Natural Factors

  • Nature Made

    		•
  • Nature’s Bounty

  • Nature’s Life

  • Nature’s Plus

  • Nature’s Way

  • New Chapter

  • Nordic Naturals

  • NOW Foods

  • NSI (Vitacost.com)

  • Nutrilite

  • One-A-Day

  • Pure Encapsulations

  • Puritan’s Pride

  • Rainbow Light

  • RiteAid

  • Schiff

  • Shaklee

    		•
  • Solaray

  • Solgar

  • Source Naturals

  • Spring Valley (Wal-Mart)

  • Standard Process

  • Sundown

  • Swanson

  • Thorne Research

  • Trader Darwin (Trader Joe’s)

  • Twinlab

  • USANA

  • Vitamin Shoppe

  • Vitamin World

  • Whole Foods

    		•


    Merchants Covered (Sample size per merchant of 124 to 1,332 respondents)

  • Amazon.com

  • BJ’s

  • Costco

  • CVS

  • Drugstore.com

  • GNC

  • Healthcare Practitioner’s Office

  • iherb.com

  • K-Mart

  • Kroger

    		•
  • Life Extension Foundation

  • Local Drugstore

  • Local Health Food Store

  • LuckyVitamins.com

  • Nutrilite

  • Puritan’s Pride

  • RiteAid

  • Safeway

  • Sam’s Club

  • Shaklee

    		•
  • Swanson

  • Target

  • Trader Joe’s

  • USANA

  • Vitacost.com

  • Vitamin Shoppe

  • Vitamin World

  • Walgreens

  • Wal-Mart

  • Whole Foods

    		•


    See the report brochure.

    Contact Lisa Sabin (Lisa.Sabin@ConsumerLab.com) to purchase the report and special analyses.




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