WHITE PLAINS, NY — March 5, 2002 — ConsumerLab.com, traditionally known for its independent laboratory evaluations of dietary supplements and nutritional products, announced surprising findings today from a new survey of supplement users. The survey explored the use of supplements versus other forms of treatment such as prescription drugs, diet, and exercise for various health conditions. It also measured consumers' satisfaction with specific brands of supplements. Survey results are based on 3,226 responses from members of ConsumerLab.com's e-Mail Alert List, conducted by Hartman Interactive, the online division of The Hartman Group, Inc., a market research and consulting firm specializing in the health and wellness marketplace.
Notable findings from the ConsumerLab.com 2002 Survey of Vitamin and Supplement Users include the following:
(Selected graphs are available at www.consumerlab.com/reports/otherreports.asp ):
Two major reports are available for purchase from the survey. One is the Brand Analysis Report which covers 18 leading brands, ranking them by popularity and by overall satisfaction with the brand, ingredient quality, effectiveness, product availability, and overall value; health conditions for which they are used, information sources used to pick brands; and customer comments about each brand. The second report, Supplement Use in Health Conditions, looks at 27 different medical conditions in terms of why consumers used supplements, use of other modalities (prescription medication, diet, exercise, and surgery), brands of supplements used, information used to pick brands, and a comparison of responses from health care providers vs. consumers. The reports can be purchased from ConsumerLab.com separately, together, or in sections focusing on single brands or health conditions.
ConsumerLab.com publishes its independent reviews of vitamins, other supplements and nutritional products online at www.consumerlab.com and, later this year as a book. Subscription to Consumerlab.com's Product Reviews is available online. To further assist consumers, ConsumerLab.com licenses its flask-shaped CL Seal of Approved Quality to manufacturers for use on products that have passed its testing. Parties interested in purchasing reports or requesting testing of additional products may contact Lisa Sabin, Vice President for Business Development, at email@example.com. ConsumerLab.com is privately held and based in White Plains, New York. It has no ownership from or interest in companies that manufacture, distribute, or sell consumer products.
The Hartman Group (www.hartman-group.com) and its online division, Hartman Interactive, specialize in the analysis and interpretation of consumer lifestyles, and how these lifestyles affect the purchase and use of health and wellness products and services.
*Corrected 7/1/02 — top retail brand originally stated incorrectly.
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