Each year, ConsumerLab.com surveys its free e-newsletter subscribers about the vitamins and supplements that they use. The results below are based on 10,326 responses collected in November, 2013. Respondents gave ratings for 1,639 brands and 788 merchants. Of these, 105 brands and 41 merchants each received at least 100 consumer ratings. Among these popular brands and merchants, those receiving the best (highest) rating on overall consumer satisfaction within their specific market segment are listed below. (See separate news release about the most popular types of supplements.)

Top-rated Supplement Brands on Overall Consumer Satisfaction:
  • Catalog/Internet Brand: Swanson
  • Direct Selling (MLM) Brand: Nutrilite
  • Discount/Warehouse Brand: TruNature (Costco)
  • Food/Drug/Mass -- Broad Product Line: Vitafusion
  • Food/Drug/Mass -- Narrow Product Line: Ester-C
  • Grocery Store Brand: Kroger
  • Healthcare Practitioner Brand: Integrative Therapeutics
  • Health Food Store Brand: Kyolic
  • Pharmacy Brand: Walgreens
  • Vitamin Store Brand: Vitamin Shoppe
  • Canadian Brand: Natural Factors

Top-rated Supplement Brands on Consumer Satisfaction with Specific Types of Supplements:*
  • Calcium: Puritan's Pride
  • CoQ10: Puritan's Pride
  • Digestive Enzymes: Puritan's Pride
  • Fish Oil: Life Extension
  • Glucosamine & Chondroitin: Swanson
  • Multivitamin: Life Extension
  • Probiotic: Renew Life (Ultimate Flora)
* Excludes direct sales brands due to potential respondent bias

Top-rated Supplement Merchants on Overall Consumer Satisfaction:
  • Catalog/Internet: Swanson
  • Direct Sales (MLM): Nutrilite
  • Grocery Store: Vitamin Cottage
  • Mass Market: Target
  • Online Multi-Category Retailer: Amazon.com
  • Online Supplement Retailer: iHerb.com
  • Pharmacy: Walgreens
  • Vitamin Store: The Vitamin Shoppe
  • Warehouse Store: Costco

The comprehensive, 121-page ConsumerLab.com 2014 Survey of Vitamin and Supplement Users Report analyzes and compares consumers' satisfaction with popular brands of supplements and supplement merchants. The report also examines the use of 32 specific types of supplements and nutritional products. Results are analyzed by respondent age, gender, and level of supplement use. The report is available for purchase. Custom analyses are also available. For more information or to purchase the report, go to https://www.consumerlab.com/reports/CLSurveyBrochure2014.pdf or contact Lisa Sabin, Vice President for Business Development, at lisa.sabin@consumerlab.com.

Brands analyzed in report:
21st Century, Advanced Bionutritionals, Align, Andrew Lessman (ProCaps), Barlean's, Bausch & Lomb, Berkley & Jensen (BJ Wholesale Club), Biotics Research, Bluebonnet, Caltrate, Carlson Labs, Centrum, Citracal, Cosamin, Country Life, Culturelle, CVS, Designs for Health, Doctor's Best, Douglas Laboratories, Dr. David William (Mountain Home Nutritionals), Dr. Mercola, Dr. Ohhira, Dr. Sinatra (Advanced BioSolutions), Eclectic Institute, Enzymatic Therapy, Equate (Walmart), Ester-C, Gaia Herbs, Garden of Life, GNC, Healthy Origins, Herbalife, Integrative Therapeutics, Jamieson (Canada), Jarrow, Juice Plus, Julian Whitaker, KAL, Kirkland (Costco), Kroger, Kyolic (Wakunaga), Life Extension, MegaFoods, Melaleuca, Metagenics, Natrol, Natural Factors (Canada), Natural Factors (U.S.), Nature Made, Nature's Bounty, Nature's Life, Nature's Plus, Nature's Sunshine, Nature's Valley (Sav-On), Nature's Way, New Chapter, Nordic Naturals, NOW Foods, Nutricology, Nutrigold, Nutrilite, One-A-Day, Optimum Nutrition, Ortho Molecular, Osteo Bi-Flex, Planetary Herbals, Phillips Colon Health, Pure Encapsulations, Puritan's Pride, Purity Products, Qunol, Rainbow Light, Renew Life, Reserveage Organics, Rite Aid, Schiff, Shaklee, Simply Right (Sam's Club), SISU (Canada), Solaray, Solgar, Source Naturals, Spectrum, Spring Valley (Walmart), Standard Process, Sundown, Swanson, Thorne Research, Trader Darwin (Trader Joe's), TruNature (Costco), Twinlab, Up & Up (Target), USANA, Vitacost (NSI), Vitafusion, Vitamin Shoppe, Vitamin World, Walgreens (Finest Naturals), Webber Naturals (Canada), Weil (Andrew Weil, M.D.), Whole Foods and Xymogen.

Merchants analyzed in report:Amazon.com, BJ's, Costco, CVS, Dr. David Williams (Mountain Home Nutritionals), Dr. Julian Whitaker, Dr. Mercola, Dr. Sinatra (Advanced BioSolutions), Dr. Weil, Drugstore.com, GNC, Healthcare Practitioner's Office, iHerb.com, Kroger, Life Extension, Local Co-Op, Local Drugstore, Local Health Food Store, Local Supermarket, LuckyVitamins.com, Nutrilite, Publix, Pure Formulas, Puritan's Pride, Rite Aid, Safeway, Sam's Club, Shaklee, Shoppers Drug Mart, Sprouts Farmer's Market, Swanson, Target, Trader Joe's, USANA, Vitacost.com, Vitamin Cottage, Vitamin Shoppe, Vitamin World, Walgreens, Walmart, Wegman's, and Whole Foods.

ConsumerLab.com also provides Product Reviews of over 1,000 supplements and nutritional products based on laboratory testing. Access to the Product Reviews is available through online membership. ConsumerLab.com is a leading provider of consumer information and independent evaluations of products that affect health and nutrition. The company is privately held has no ownership from, or interest in, companies that manufacture, distribute, or sell consumer products.

Copyright 2014 ConsumerLab.com. All rights reserved. It is unlawful to copy, excerpt, or distribute this content, nor use it for any promotional or commercial purpose, without express prior written permission from ConsumerLab.com.

— END —

back to top