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Posted January 18, 2005
Supplement Maker to Pay over $3.5 Million to Settle Deceptive Advertising Charges for Immune Dietary Supplement
On January 18, 2005, the Federal Trade Commission (FTC), the Orange County (California) District Attorney, and the California State Attorney General announced that they had reached settlements with Body Wise International, Inc., an Orange County business, resolving allegations that Body Wise deceptively advertised the “AG-Immune” dietary supplement. The FTC alleges that Body Wise made unsubstantiated claims that AG-Immune prevents, treats, or cures numerous diseases, including cancer, HIV/AIDS and asthma, in violation of a 1995 FTC order. The FTC’s proposed settlement with Body Wise, if approved by the court, requires Body Wise to pay a $2 million civil penalty to the FTC. California’s proposed settlement would require Body Wise to pay the State of California an additional $1.58 million in penalties and costs for allegedly violating the State’s Business and Professions and Health and Safety Codes. The FTC also reached a settlement with Jesse A. Stoff, M.D., an expert endorser of AG-Immune, to resolve allegations that he made deceptive claims for the product.
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