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Posted November 9, 2010
Misleading Claims by "One a Day Men's" Products Result in $3.3 Million Settlement
“Consumers rely on statements made by multivitamin manufacturers when making choices about their health,” Attorney General Madigan of Illinois said. “When manufacturers, like Bayer, make marketing claims with insufficient scientific proof behind them, they are misleading consumers. This lawsuit ensures that Bayer must back up its advertising pitches with reliable scientific evidence.”
Bayer’s “Strike Out Prostate Cancer” campaign, in which the company partnered with Major League Baseball to promote the One a Day Men’s products, was highlighted as an example of the allegedly deceptive marketing claims. In that campaign, Bayer used billboards, print and broadcast advertisements, and testimonials from professional baseball players to make implied claims that One A Day Men’s Products reduced the risk of prostate cancer.
Under the terms of the settlement, Bayer is prohibited from marketing its One a Day Men’s products as preventing prostate cancer, or any other disease, unless the claims are based on competent and reliable scientific evidence.