Posted January 31, 2012

FTC Stops Fake News Sites About Acai Berry Products

As published on the U.S. Federal Trade Commission's (FTC) website on January 25, 2011, six online marketers settled with the FTC to stop posting fake news on websites intended to promote acai berry supplements and other weight-loss products.

The fake ads, which were used to drive consumer traffic to online sites selling the products, resulted in consumers buying weight-loss products for up to $100.

As a result of the FTC action, the marketers will pay a combined total of $500,000 for violating advertising laws and are prohibited from making false claims to promote supplement products.

The defendants include: Ricardo Jose Labra, Zachary S. Graham, Ambervine Marketing, LLC and Encastle, Inc., Tanner Garrett Vaughn, Thou Lee, Charles Dunlevy, DLXM, LLC and Michael Volozin. The settlement follows the FTC’s earlier actions reported by ConsumerLab.com on 4/21/2011. More information about the settlement is available from the link below.