Posted July 6, 2012

Centrum Multivitamins: Breast and Colon Health Claims Pulled

On July 5, 2012, Pfizer Consumer Healthcare announced it will withdraw breast and colon health claims from its Centrum multivitamin advertising and labels, and will revise health and energy claims made on other Centrum products. The change comes in response to concerns expressed by the Center for Science in the Public Interest (CSPI) that the claims mislead consumers and imply that the vitamins offer protection from cancer.

Centrum Ultra Women’s and Centrum Silver Women’s multivitamins will no longer be labeled or promoted as supporting breast health, and Centrum Ultra Men’s and Centrum Silver Ultra Men’s multivitamins will no longer be labeled or promoted as supporting colon health.

CSPI noted these claims were based on the formulas’ vitamin D content, but that the evidence for vitamin D supporting breast and colon health is inconsistent. (See ConsumerLab.com’s Reviews on Vitamin D and Multivitamins for tests of related products.)

Pfizer Consumer Healthcare will also revise the heart health and energy claims made on other Centrum supplements. The heart health statement will clarify that the supplement is not to replace medications, and the energy claim will be clarified as support for metabolic function. (See ConsumerLab.com’s Reviews of Cholesterol-Lowering Supplements and Vitamin B Supplements, Including Energy Shots for tests of related products.)

For more details regarding this warning letter, use the link below.