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Posted July 12, 2015

Marketers of Memory Supplement to Pay $1.4 Million to Settle FTC Charges

On July 8, 2015, the FTC announced the marketers of Procera AVH (Brain Research Labs Inc.) have agreed to pay $1.4 million to settle charges they made deceptive claims that the supplement could significantly improve memory, mood and cognitive function.

Marketers promoted the supplement as "the memory pill preferred by many doctors" and advertised with statements such as "Memory Pill Helps the Brain Like Prescription Glasses Help the Eyes ...Remarkable changes observed, helps users match the memory power of others 15 years younger in as little as 30 days!"  

As discussed in CL's Answer about Procera AVH, one clinical study, funded in part by Brain Research Labs, found the supplement improved memory and mood in healthy subjects compared to a placebo -- however, the FDA usually requires at least two studies to support the types of claims made by the company.  

To see the FTC's press release, use the link below.  

See Related Warnings:

FTC Mails Refund Checks to Nopalea Consumers

Marketers of Nopal Cactus Drink Settle FTC Charges of Deceptive Claims

FTC Mails Refund Checks for Calcium Supplements

FTC Files Against Maker of Calcium and Fertility Supplements

Restitution Program for Purchases of Lane Labs' Products

FTC Mails Refund Checks to Consumers Who Purchased Weight Loss Pills

FTC Mails Refund Checks to Consumers Who Purchased Sensa

Four Companies Settle FTC Charges of Deceptive Weight Loss Claims

Sensa Settles Second False Advertising Lawsuit

To read the FTC's press release, use the link below.