Posted February 6, 2016

Marketers of Weight Supplements AF Plus and Final Trim Violated Consumer Protection Laws, Says FTC

On January 19, 2016, the Federal Trade Commission (FTC) and State of Maine's Office of the Attorney General charged marketers of weight loss supplements AF Plus and Final Trim with violating consumer protection laws.

According to the complaint, Direct Alternatives and Original Organics LLC, falsely claimed AF Plus and Final Trim were proven by scientific studies to cause fast, significant weight loss and reduce waist size, without dieting. In addition, the complaint charges that the marketers offered a "risk free trial" and promised $80 worth of Walmart or Target gift cards to consumers who agreed to trial memberships in two buying clubs. However, the "risk free trial" required consumers to return one unopened bottle at their own expense within 30 days, and did not include a refund for the initial shipping charge, and consumers never received the gift cards.

"The ...companies told a blizzard of lies," Director of the FTC's Bureau of Consumer Protection Jessica Rich stated in the FTC's press release. "They sold worthless weight-loss supplements, lied about their supposed ‘risk-free trial' offers, took people's money with unauthorized auto-renewal plans, and made it nearly impossible to return their bogus products."

A stipulated final court order which was filed on February 5, 2016, will require the owners of the companies to sell or liquid a substantial portion of their assets to contribute to a judgement of over $16 million, and prohibits them from making unsubstantiated weight loss claims about their products. The companies have stopped all sales at this time.

See's Review of Weight Loss Supplements for tests of related products.

See Related Warnings:

Garcinia, Green Coffee Marketers Pay $43 Million to Settle Charges of False Weight Loss Claims

Marketers Charged with Using Stolen Email Accounts to Promote Weight Loss Supplements Temporarily Shut Down

FTC Mails Refund Checks for Calcium Supplements

FTC Files Against Maker of Calcium and Fertility Supplements

Restitution Program for Purchases of Lane Labs' Products

FTC Mails Refund Checks to Consumers Who Purchased Weight Loss Pills

FTC Says Company Made "Outrageous" Weight Loss Claims

FTC Mails Refund Checks to Consumers Who Purchased Sensa

Four Companies Settle FTC Charges of Deceptive Weight Loss Claims

Sensa Settles Second False Advertising Lawsuit

To read the FTC's press release, use the link below.