Posted October 22, 2019

Seller of TrueAloe and AloeCran Settles Charges of Making False Claims

NatureCity, LLC, has agreed to settle Federal Trade Commission (FTC) charges that they deceived consumers by making false claims about their TrueAloe and AloeCran products. As part of the settlement, the company is barred from making false and unsubstantiated health claims about the products, and will pay $537,500 which may be used to refund consumers.

According the FTC's complaint, NatureCity claimed in advertising and marketing materials that TrueAloe capsules and AloeCran powdered drink mix could improve cholesterol and triglycerides, relieve chronic pain, and mitigate or treat various diseases and health conditions, including ulcerative colitis, diabetes, and acid reflux, but these claims were not supported by scientific evidence.

The settlement bans NatureCity from making claims about its products without competent and reliable scientific evidence and must "clearly and conspicuously disclose to consumers all material connections with anyone providing an endorsement." It also imposes a $18.7 million judgment against NatureCity which will be partially suspended after they pay $537,500.

See ConsumerLab's Review of Aloe Supplements for tests of related products.

See Related Recalls and Warnings:

Advocare to Pay $150 Million to Settle Charges of Operating a Pyramid Scheme

CVS Settles Lawsuit Over Claims Its Omega-3 Supplement Improves Memory

"Brain Boosting" Supplements Were Promoted With Non-Existent Clinical Studies

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