Posted November 2, 2019

Brain Supplement Claims to Treat Brain Injuries, Alzheimer's Are Deceptive, Says FTC

On November 1, 2019 the FTC filed a lawsuit against Neora LLC (formerly Nerium International) for making false claims that the supplement Neora EHT (formerly called Nerium EHT) can treat concussions and chronic traumatic encephalopathy caused by repetitive brain trauma, Alzheimer's disease and Parkinson's disease, and for operating an illegal pyramid scheme.

Neora EHT contains a "proprietary coffee extract" called EHT as well as vitamin D, vitamins B6 and B12, magnesium, selenium, Huperzine A and alpha lipoic acid. Nerium claimed there is "scientific proof" that EHT is effective, and cited studies "at Signum and at several Universities" that were published "in peer reviewed journals." According to the FTC's complaint, however, all of the studies were conducted in rodents, not people. The FTC also stated that Neora falsely implied that Princeton University was involved in the development of EHT.

(See ConsumerLab's Reviews Green Coffee Bean Extract Supplements, Vitamin D Supplements, B Vitamin Supplements, Magnesium Supplements, Selenium Supplements, Huperzine A Supplements and Alpha Lipoic Acid Supplements for more information about these ingredients and tests of products. Also see the answer to the question: Do any supplements really help with brain function, like memory and cognition? )

The FTC also charged that Neora operated an illegal pyramid scheme, promising recruits that they could achieve financial independence by selling products, when, in reality, "the company's compensation plan was structured so that, at any particular time, the majority of brand partners will not make substantial income and will instead lose money." The plan also emphasized luring new recruits, rather than selling product.

In a news release about the lawsuit, Director of the FTC's Bureau of Consumer Protection Andrew Smith said "Participants in legitimate multi-level marketing companies earn money based on actual sales to real customers, rather than recruitment. But pyramid schemes depend on recruitment of new participants to pay out to existing participants, meaning that the vast majority of participants will ultimately lose money."

See Related Recalls and Warnings:

Publisher Sued for Promoting "Phony Diabetes Cure"

Seller of TrueAloe and AloeCran Settles Charges of Making False Claims

Advocare to Pay $150 Million to Settle Charges of Operating a Pyramid Scheme

CVS Settles Lawsuit Over Claims Its Omega-3 Supplement Improves Memory

"Brain Boosting" Supplements Were Promoted With Non-Existent Clinical Studies

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