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June 16, 2011, New York, NY — Laboratory test results of 60 multivitamins have shown that you can't always judge a supplement by its label—or by its price. "Consumers should know that multivitamins vary widely in quality, "says Tod Cooperman, M.D., President of "Fortunately, you don't have to spend a lot to get a good multivitamin."'s latest report on multivitamins sold in the U.S. and Canada (including three products for pets) found that the contents of the bottle don't always match the claims on the label. Eight multivitamins contained less of an ingredient than claimed, two contained more than claimed, one multivitamin intended for pets was contaminated with lead, tablets of another multivitamin failed to properly disintegrate, and three supplements listed ingredients in ways that did not comply with FDA requirements. Cooperman also notes that many products contained levels of vitamins or minerals that exceed daily tolerable upper intake levels, potentially increasing the risk of side effects.

Surprisingly, there was almost no connection between price and quality. Many inexpensive multivitamins (ranging in price from 3 to 14 cents per day) passed every test. At the same time, several relatively expensive products—some costing over 50 cents or even over $1.00 a day— failed to pass's review.

The review, published online, provides test results and comparisons for 60 multivitamin products. Multivitamins are the most popular supplements in the U.S., accounting for sales of $4.8 billion in 2009 according to Nutrition Business Journal. tested multivitamins for key nutrients, lead contamination, and proper labeling. Tablets were also checked to make sure they would break apart properly when consumed.

Among the 48 products that earned an APPROVED rating from, there were some true bargains.
  • General Adult: One health food store brand costs just 12 cents per day.
  • Women's: A pharmacy brand and a supermarket brand each costs 6 cents per day, a relative bargain compared to a popular national brand.
  • Senior Women's: A national retail brand costs12 cents per day.
  • Prenatal: A pharmacy brand that costs just 4 cents per day was very similar to a popular national brand that costs more than seven times as much.
  • Men's: Two wholesale club brands cost a mere 3 cents per day. Interestingly, the two most expensive multis for men (costing 58 and 73 cents per day) failed testing because they contained far less vitamin A than claimed on the label.
  • Seniors' (General): A discount store brand and two wholesale club brands each costs 3 cents per day. All were very similar to a national brand that costs nearly three times as much. The most expensive product costs $1.10 per day and failed testing because it contained only 2% of its listed beta-carotene.
  • Children's: A national retail brand costs 14 cents per day, less than half the price of a popular gummy bear multivitamin.

Among pet supplements tested by, one product that costs 8 cents per day was APPROVED. Two pet supplements failed. One was contaminated with 7.45 mcg of lead per tablet. This product has been tested by in two previous reviews and the amount of lead has increased over the years. The other pet product contained 32% less vitamin A than the label claimed.

Dr. Cooperman says consumers should take stock of their personal nutritional needs before considering a multivitamin. Using the report as a guide, they can find real value without any hidden surprises. "You can easily save $100 a year and possibly avoid problems," he says. In addition to the new multivitamin report, provides a free listing of latest recommendations for vitamin and mineral intake.

Products included in's Multivitamin/Multimineral Supplement Review are: 21st Century Pet Chews, All One Active Seniors, alpha betic, Berkley & Jensen Men's Daily, Centrum Chewables, Centrum Silver, Country Life Maxi-Sorb Max for Men, CVS Pharmacy Spectravite Senior, DG health Adult Formula Complete 50+, Enfamil Poly-Vi-Sol with Iron, Equate Mature Multivitamin 50+ (Walmart), Flintstones Plus Bone Building Support, Garden of Life Vitamin Code Raw One for Women, Glaceau Vitamin Water Multi-V, GNC Men's Mega Men, GNC Men's Mega Men 50 Plus, GNC Men's Mega Men Sport, GNC Women's Ultra Mega, GNC Women's Ultra Mega 50 Plus, GNC Women's Ultra Mega Active, Hero Nutritionals Yummi Bears, Jamieson Chewable Vita Vim, JuicePlus+ Garden Blend, Julian Whitaker, M.D., Forward Powder, Kirkland Signature Mature Multi Vitamins and Minerals Adult 50+ (Costco), Kroger Complete Ultra Women's Health, Life Extension Two Per Day, Melaleuca Vitality, Member's Mark Mature Multi (Sam's Club), Metagenics Multigenics Chewable, Mountain Home Daily Advantage, Natrol My Favorite Multiple, Natural Factors MultiFactors Women's, Nature Made Multi for Her 50+, Nature's Bounty Ultra Man, Nature's Plus Source of Life Children's Chewable, Nature's Way Alive!, Nature's Way Alive! Once Daily Men's Ultra Potency, NOW Adam Superior Men's Multi, Nutrilite Double X, One-A-Day Men's Health Formula, One-A-Day Women's, PetGuard, Pet-Tabs Complete, Pharmanex LifePak Anti-Aging, Pure Encapsulations Nutrient 950, Puritan's Pride High Potency Time Release Ultra Vita Man, Rainbow Light Certified Organics Women's Multivitamin, Rite Aid Prenatal, Schiff Single Day, Shaklee Vita-Lea, Solaray Women's Golden, Solgar Formula V VM-75, Stuart Prenatal, Thorne Research Basic Prenatal, Trader Joe's Vitamin Crusade High Potency, USANA Essentials Chelated Mineral, USANA Essentials Mega Antioxidant, Vitamin Shoppe Ultimate Women Gold, Vitamin World Ultra Man, Walgreens One Daily for Women, WEIL Andrew Weil M.D. Daily Multivitamin, and Whole Foods Women's Food Based Multi. Thirty-eight of these products were selected for testing by Twenty-two are included for having passed the same evaluation in's Voluntary Certification Program, as are two products similar to those tested by sold under different brand names. is a leading provider of consumer information and independent evaluations of products that affect health and nutrition. The company is privately held and based in Westchester County, New York. It has no ownership from, or interest in, companies that manufacture, distribute, or sell consumer products. Membership to is available online.

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