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— Based on Survey of Vitamin & Supplement Users —
Each year, surveys its free e-newsletter subscribers about the vitamins and supplements that they use. The results below are based on 6,010 responses collected in November, 2010. Most respondents used multiple supplements. Respondents gave ratings for 1,481 brands and 1,182 merchants that they used. Seventy brands and 33 merchants each received at least one hundred consumer ratings. Among these popular brands and merchants, those receiving the highest rating on overall consumer satisfaction within their specific market segment are listed below.

Top-rated Supplement Brands:
Catalogue/Internet Brand: Puritan's Pride
Direct Selling (MLM) Brand: Nutrilite
Discount/Warehouse Brand: Kirkland (Costco)
Grocery Store Brand: Trader Darwin (Trader Joe's)
Healthcare Practitioner Brand: Pure Encapsulations
Health Food Store Brand: Carlson Labs
Mass Market Brand: Biotivia
Pharmacy Brand: Walgreens
Vitamin Store Brand: Vitamin World

Top-rated Supplement Merchants:
Catalogue/Internet: Swanson
Direct Sales (MLM): USANA
Grocery Store: Trader Joe's
Mass Market: Target
Online Retailer:
Pharmacy: Walgreens
Vitamin Store: Vitamin Shoppe
Warehouse Store: Costco

The comprehensive, 105-page 2011 Survey of Vitamin and Supplement UsersReport analyzes and compares consumers' satisfaction with popular brands of supplements and supplement merchants. The report also examines the use of 31 specific types of supplements and nutritional products. Results are analyzed by respondent age, gender, and level of supplement use. The report is available for purchase. Custom analyses are also available. For more information or to purchase the report, go to or contact Lisa Sabin, Vice President for Business Development, at

Brands analyzed in report:
Advanced BioSolutions (Dr. Sinatra),Barlean's, Biotics Research, Biotivia, Bluebonnet, Caltrate, Carlson Labs, Centrum, Citracal, Cosamin, Country Life, CVS, Doctor's Best, Douglas Laboratories, Dr. Mercola, Enzymatic Therapy, Equate (Wal-Mart), Gaia Herbs, Garden of Life, GNC, Healthy Origins, Jamieson (Canada), Jarrow, Juice Plus, Julian Whitaker, KAL, Kirkland (Costco), Kroger, Kyolic (Wakunaga), Life Extension Foundation, Member's Mark (Sam's Club), Metagenics, Mountain Home Nutritionals (Dr. Williams), Natrol, Natural Factors, Nature Made, Nature's Bounty, Nature's Life, Nature's Plus, Nature's Way, New Chapter, Nordic Naturals, NOW Foods, NSI (, Nutrilite, One-A-Day, Pure Encapsulations, Puritan's Pride, Purity Products, Rainbow Light, RiteAid, Schiff, Shaklee, Solaray, Solgar, Source Naturals, Spring Valley (Wal-Mart), Standard Process, Sundown, Swanson, Thorne Research, Trader Darwin (Trader Joe's), TruNature (Costco), Twinlab, USANA, Vitamin Shoppe, Vitamin World, Walgreens (Finest Naturals), Weil (Andrew Weil, M.D.), and Whole Foods.

Merchants analyzed in report:
Advanced BioSolutions,, BJ's,, Costco, CVS, Dr. Julian Whitaker,, GNC, Healthcare Practitioner's Office,, K-Mart, Kroger, Life Extension Foundation, Local Co-Op, Local Drugstore, Local Health Food Store,,, Mountain Home Nutritionals, Nutrilite, Publix, Puritan's Pride, RiteAid, Safeway, Sam's Club, Shaklee, Swanson, Target, Trader Joe's, USANA,, Vitamin Shoppe, Vitamin World, Walgreens, Wal-Mart, and Whole Foods. also provides over 60 Product Review reports based on laboratory testing of supplement and nutritional products. Subscription to's category-specific test reports is available online. is a leading provider of consumer information and independent evaluations of products that affect health and nutrition. The company is privately held has no ownership from, or interest in, companies that manufacture, distribute, or sell consumer products.

Copyright 2011 All rights reserved. It is unlawful to copy, excerpt, or distribute this content, nor use it for any promotional or commercial purpose, without express prior written permission from

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