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Posted November 02, 2009

FTC Charges Marketers with Baseless Weight-Loss Claims

On November 2, 2009 the U.S. Justice Department, at the Federal Trade Commission’s request, filed suit today in federal court in a case affecting consumers nationwide. The government has charged three companies and two individuals with making advertising claims for their fat and weight-loss pills, Relacore and Akävar 20/50, that violate a 2006 FTC order barring them from making health or weight-loss claims without a reasonable basis. The defendants made claims such as “eat all you want and still lose weight” and, “And we couldn’t say it in print if it wasn’t true!” on product packaging, on the Internet, and in widely read magazines such as Redbook, Star, and Family Circle. The Commission seeks to stop the defendants from making such claims and make them pay civil penalties.

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