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Posted August 27, 2013

FTC Refunds Consumers of Children's Vitamins as Part of Deceptive Advertising Settlement

On August 8, 2013, the Federal Trade Commission (FTC) announced it has mailed 10,144 refund checks to consumers who purchased Disney or Marvel Hero -themed children's vitamins, including Disney Princesses, Winnie the Pooh, Finding Nemo, and Spider-Man varieties, between May 1, 2008 and September 30, 2010.

The refunds, up to $125 per household for consumers who filed a claim, are being provided as part of a settlement with vitamin manufacturers NBTY Inc., NatureSmart LLC, and Rexall Sundown, over charges that the companies made deceptive claims about the amount and potential health benefits of DHA (an omega-3 fatty acid) in the vitamins.

The FTC charged, for example, that a daily serving of Disney and Marvel Complete tablets or gummies for children 4 and older was advertised as containing 100 mg of DHA, but was found to contain only one-thousandth of this amount (0.1 mg). Claims that a daily serving of these products could promote healthy brain and eye development in children were also unsupported, according the FTC.

(See's Reviews of Multivitamin and Multimineral Supplements and Fish Oil and Omega-3 Fatty Acid Supplements for tests of related children's products.)

The vitamins were sold nationwide online, and through major retailers such as CVS Pharmacy, Wal-Mart, Target, Walgreens, Kroger, Kmart, Meijer, and Rite Aid.

The filing period for consumers to submit a claim in this settlement has ended.

To read the FTC's announcement, use the link below.