Posted January 28, 2014

Emergen-C Settles False Advertising Lawsuit

Alacer Corp., marketers of Emergen-C, has agreed to pay $6.45 million to settle a class action lawsuit which charged the company made false claims that the vitamin C supplement could boost immunity, energy and metabolism.

Statements made in advertisements and on Emergen-C packaging that the supplement could "power up" the immune system and "ignite energy levels" violate the state of California's Consumers Legal Remedies Act, the California False Advertising Law, and the California Unfair Competition Law, according to the complaint filed by the plaintiffs.

While the company maintains it made no false claims, it will offer payments to anyone who purchased various Emergen-C products between June 1, 2006 and February 27, 2012 as part of the settlement.

A federal judge gave preliminary approval of the settlement on December 12, 2013.

See's Review of Vitamin C Supplements for tests of Emergen-C and related products.

See Related Warnings:

Airborne Settles Over False Advertising -- $7 Million to States

Airborne to Pay $30 Million for Deceptive Advertising of Cold Remedy -- Refunds Available

To read settlement agreement, use the link below.