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Posted May 20, 2014

FTC Charges Seller of Green Coffee Bean with False Weight Loss Claims, Fake Websites

On May 15, 2014, the Federal Trade Commission (FTC) filed a lawsuit against the sellers of Pure Green Coffee for making unsubstantiated weight loss claims and deceiving consumers with fake "news" websites.

Pure Green Coffee was advertised as producing weight loss of 17 pounds in 12 weeks or 22 weeks, and body fat loss of 16 percent, without diet or exercise. The FTC lawsuit contends that these claims are not supported by sufficient evidence - noting that they are based on a single, small study of 16 subjects, and that the study design and results may be flawed.

The supplement was promoted on various websites, including buypuregreencoffee.com, buygreenweightloss.com and greencoffeeweightcontrol.com, and on fake websites designed to look like legitimate news and journal sources. The sites also included footage from the Dr. Oz Show and logos taken from news organizations such as CNN and MSNBC without permission. Marketers also failed to disclose that customers who provided product testimonials had been paid.

"Not only did these defendants trick consumers with their phony weight loss claims, they also compounded the deception by advertising on pretend news sites, making it impossible for people to know whether they were seeing news or an ad," Jessica Rich, Director of the FTC's Bureau of Consumer Protection stated, in an FTC press release.

The defendants named in the lawsuit are Nicholas Congleton, Paul Pascual and Bryan Walsh, who marketed and sold Pure Green Coffee under various company names, including NPB Advertising, Inc., also doing business as Pure Green Coffee; Nationwide Ventures, LLC; Olympus Advertising, Inc.; JMD Advertising, Inc.; and Signature Group, LLC.

See ConsumerLab.com's Review of Green Coffee Bean Extract Supplements for tests of related products.

See Related Warnings:

Four Companies Settle FTC Charges of Deceptive Weight Loss Claims

FTC Stops Fake News Sites About Acai Berry Products

Marketers of "Genetically Customized" Supplements Settle FTC Charges of Deceptive Health Claims

To read the FTC's press release, use the link below.