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Posted July 26, 2014

FTC Says Company Made "Outrageous" Weight Loss Claims

Marketers for the Canadian-based Freedom Center Against Obesity have agreed to pay $500,000 to settle FTC charges the company made deceptive claims about its Double Shot diet pills.

The pills were marketed to U.S. consumers from 2012 through October 2013 through direct mail, with claims that consumers could lose 15 to 20 pounds per week simply by taking Double Shot, without diet or exercise.

In the mailing, the company promised consumers that one of the pills in Double Shot acted as a "fat tracker," which would "target and burn the fat you have already stored as if you had exercised one hour per day, but in reality you need not get out of your chair," while the second pill "eliminates up to 90% of the calories you absorb."

A person taking Double Shot pills would only absorb 72 calories from a 720-calorie spaghetti meal, the marketers claimed.

Director of the FTC's Bureau of Consumer Protection, Jessica Rich, called the claims "outrageous," in the commission's press release.

In addition to the payment, the settlement prohibits the company from any claims about the health benefits or effectiveness of any dietary supplement, food, drug, or device unless the claims are true and supported by competent and reliable scientific evidence.

Freedom Center Against Obesity is incorporated under the name 7734956 CANADA INC., in Quebec, Canada.

See Related Warnings:

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To read the FTC's press release, use the link below.