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Posted June 21, 2016

"Doctor Trusted" Seal and Certification Program for Dietary Supplements Misleading and Meaningless, Says FTC

SmartClick Media LLC, also doing business as Doctor Trusted, has agreed to settle Federal Trade Commission (FTC) charges that its "Doctor Trusted" seal and certificates, which appeared on some 800 websites promoting health products and dietary supplements, including GetAwayGray and HealthyLife Sciences, were "meaningless." 

The seal linked to a pop-up box which stated that the products were "carefully evaluated by an independent medical doctor who reviewed its medical information, claims, products, terms of service, and policies," and who deemed them "trustworthy and safe for purchase." According to the FTC, however, SmartClick hired two freelance doctors who only superficially reviewed products, without evaluating the products or determining whether the claims for the products were supported.  

The proposed final order for the settlement prohibits SmartClick from misrepresenting the extent to which products are evaluated, disclose when the content of any website or other publication is not written by an objective source but is instead an ad or paid placement, and any material connection between themselves and any product or service being discussed, reviewed, or evaluated on a website or other publication. A judgement of $603,588 will be partially suspended upon the defendants' payment of $35,000. 

See Related Warnings:

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FTC Stops Operator of Fake News Sites Offering Acai and Colon Cleanse Products

To read the FTC's press release, use the link below.