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Posted March 18, 2024

Amazon Customers Who Purchased Nature’s Bounty and Sundown Supplements to Receive Refunds Following “Review Hijacking” Charges

On March 14, 2024, the Federal Trade Commission (FTC) announced it is sending over $527,000 in refunds to consumers who purchased certain Nature’s Bounty and Sundown vitamins and supplements on Amazon, after the parent company Bountiful was charged with deceptive use of reviews to promote the products.

According to the initial FTC complaint, Bountiful deceptively used Amazon reviews and badges (such as “#1 Best Seller” and “Amazon’s Choice”) from its products with higher sales to promote the company’s less successful products, a tactic referred to as “review hijacking.” As of April 10, 2023, Bountiful is prohibited from using deceptive review tactics on Amazon and making similar misrepresentations in the future, and the final consent order required the company to pay $600,000 for its practices.

The FTC noted that checks are being mailed out and that recipients should deposit or cash checks within 90 days. It also reminded consumers that the FTC never requires people to pay money or provide account information to cash refund checks.

For tests of related products, see ConsumerLab’s Reviews of Apple Cider Vinegar Supplements, B Vitamin Supplements, Vitamin D Supplements, Vitamin C Supplements, Magnesium Supplements, and Zinc Supplements and Lozenges.

For more information, use the link below.

FTC Sends More Than $527,000 in Refunds to Bountiful Consumers Deceived By “Review Hijacking” on

See related recalls and warnings:

Bountiful Charged with “Review Hijacking,” False Advertising of Nature’s Bounty Supplements on Amazon

Bountiful to Pay $600,000 to Settle Charges of Amazon “Review Hijacking”

Organifi Settles Charges of Unsupported Claims

Total Body Nutrition, TBN Labs, and Loud Muscle Science Banned from Selling Adulterated and Misbranded Dietary Supplements

Supplement Company to Pay $2 Million Penalty For Alleged Violations of FTC Order