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Posted April 13, 2023

Bountiful to Pay $600,000 to Settle Charges of Amazon “Review Hijacking”

On April 10, 2023, the Federal Trade Commission (FTC) announced it has approved a final consent order against The Bountiful Company (formerly NBTY), whose brands include Nature’s Bounty and Sundown, after the agency charged Bountiful with using deceptive practices to sell its products on Amazon.

According to the initial FTC complaint, Bountiful deceptively used Amazon reviews and badges (such as “#1 Best Seller” and “Amazon’s Choice”) from its products with higher sales to promote the company’s less successful products, a tactic referred to as “review hijacking.”

The new order prohibits Bountiful from using deceptive review tactics on Amazon and making similar misrepresentations in the future, and requires the company to pay a total of $600,000 to affected consumers.

For tests of related products, see ConsumerLab’s Reviews of Apple Cider Vinegar Supplements, B Vitamin Supplements, Vitamin D Supplements, Vitamin C Supplements, Magnesium Supplements, and Zinc Supplements and Lozenges.

For more information, use the link below.

FTC Approves Final Order against The Bountiful Company in First Case Alleging Hijacking of Online Product Reviews

See related recalls and warnings:

Bountiful Charged with “Review Hijacking,” False Advertising of Nature’s Bounty Supplements on Amazon

Supplement Company to Pay $2 Million Penalty For Alleged Violations of FTC Order

DoTerra Sellers Ordered to Pay $15,000 for Deceptive COVID-19 Claims

FTC Takes Action Against Company Promoting “COVID Resist” Supplement to Treat COVID-19

Over $973,000 Returned to NutraClick Consumers