Annual Vitamin & Supplement Users Survey and Survey Report

Every year, conducts consumer research of thousands of people who use dietary supplements and nutritional products. The annual survey identifies the specific supplements being purchased as well as focusing on perceptions of specific brands and merchants. The Survey helps identify products to be tested its ongoing Product Reviews. It also provides unparalleled comparative market research, including extensive demographic analyses. It also provides unparalleled market research into the ever-changing dietary supplements market.

2018 Survey of Vitamin and Supplement Users:
The 2018 Survey is based on responses from 11,446 supplement users. The Survey report is available for purchase -- see the brochure. Read the news release showing supplement brands and merchants rated highest by respondents and the most popular supplements.

Contact Lisa Sabin (; 609-936-0770) to purchase the report and special analyses.



Product Reviews

In addition to our product reviews our encyclopedia covers the following:

Herbs & Supplements


Drug Interactions

Alternative Therapies


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