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ConsumerLab.com Annual Vitamin & Supplement Users Survey and Survey Report
Every year, ConsumerLab.com conducts consumer research of thousands of people who use dietary supplements and nutritional products. The annual survey identifies the specific supplements being purchased as well as focusing on perceptions of specific brands and merchants. The Survey helps ConsumerLab.com identify products to be tested its ongoing Product Reviews. It also provides unparalleled comparative market research, including extensive demographic analyses. It also provides unparalleled market research into the ever-changing dietary supplements market.
2019 ConsumerLab.com Survey of Vitamin and Supplement Users:
The 2019 Survey is based on responses from 10,931 supplement users. The Survey report is available for purchase -- see information below. Read the news release showing supplement brands and merchants rated highest by respondents and the most popular supplements.
Contact Lisa Sabin (Lisa.Sabin@ConsumerLab.com; 609-936-0770) to purchase the report and special analyses.
The purpose of the report is to show how consumers rate the leading brands and merchants of supplements and which supplements are purchased by these consumers. Each of the leading brands and merchants is compared.
* Not included in all brand-related topics in report due to sample size below 90 responses on some questions.
- Amazon.com
- BioTrust
- BJ's
- CocoaVia
- Costco
- CVS
- Dr. Josh Axe
- Dr. Sinatra
- Dr. Whitaker
- eBay
- GNC
- Healthcare Practitioner's Office
- HEB Grocery
- iHerb.com
- Kroger
- Life Extension
- Local Co-Op
- Local Health Food Store
- Local Pharmacy
- Local Supermarket
- LuckyVitamins.com
- Meijer Supermarket
- Mercola.com
- Metagenics
- Natural Grocers
- Piping Rock
- Publix
- Pure Encapsulations
- Pure Formulas
- Puritan's Pride
- Rite Aid
- Sam's Club
- Sprouts Farmer's Market
- Stop Aging Now (SAN)
- Swanson
- Target
- Thorne Research
- Trader Joe's
- USANA
- Vitacost.com
- Vitamin Shoppe
- Vitamin World
- Walgreens
- Walmart
- Whole Foods
- 5-HTP
- Acetyl L-Carnitine
- Adrenal Support
- Amla Berry
- Aloe
- Alpha Lipoic Acid
- Amino Acids (Including BCAAs)
- Apple Cider Vinegar
- Ashwaganda
- Astaxanthin/Zeaxanthin
- Astragalus
- B-6 (Pyridoxine)
- B-12 (Cobalamin)
- B-Complex
- Bacopa
- Beet
- Benfotiamine
- Berberine
- Beta-sitosterol
- Betaine HCL
- Bilberry
- Biotin (B-7)/Hair, Skin, Nails Formula
- Black Seed Oil
- Bone Broth
- Boron
- Boswellia
- Bromelain
- Calcium
- Cholesterol Lowerers (Sterols/Stanols)
- Chia Seed
- Chlorella
- Choline (all forms)
- Chromium
- Cinnamon
- Cocoa &/or Dark Chocolate
- Coconut Oil
- Collagen
- Copper
- CoQ10/Ubiquinol
- Cranberry
- Curcumin/Turmeric
- Digestive Enzymes
- DGL Licorice
- DHEA
- Dim (Diindolymethane)
- D-mannose
- D-ribose
- Echinacea
- Elderberry
- Fiber (Including Psyllium)
- Fish Oil/Krill Oil/Algae Oil/Omega-3 (EPA/DHA)
- Flaxseed/Plant Oils (Black Currant, Borage, Evening Primrose)
- Folic Acid/Folate (B-9)
- GABA
- Garlic
- Ginger
- Ginkgo Biloba
- Ginseng
- Glutathione
- Grape Seed Extract
- Green Tea
- Greens/Whole Foods
- Hawthorn
- Hemp Extract/CBD Oil
- Holy Basil
- Huperzine A
- Hyaluronic Acid
- Iodine
- Inositol
- Iron
- Joint Health Formula (Glucosamine, Chondroitin, etc)
- Kelp
- L-Arginine
- Lecithin
- L-Glutamine
- L-Lysine
- L-Theanine
- Lithium (low dose)
- Lutein/Zeaxanthin
- Lycopene
- Maca
- Magnesium
- MCT Oil
- Melatonin
- Menopause Supplement (Soy Isoflavones/Black Cohosh)
- Memory Supplement (Including Gingko/Huperzine A)
- Methylfolate (5-MTHF)
- Milk Thistle/Silymarin
- Moringa
- MSM
- Mushrooms (all types)
- Multivitamin (Including Prenatal)
- NAC (N-acetyl cysteine)
- Nattokinases
- Niacin (B-3) (all forms)
- Nicotinamide Riboside (Niagen)
- Omega-7s/Sea Buckthorn
- Oregano
- Olive Leaf Extract
- Pantethine/Pantothenic Acid (B-5)
- Phosphatidylserine
- Pine Bark
- Pomegranate
- Potassium
- PPQ
- Pregnenolone
- Prostate Formula
- Protein/Nutrition Powders & Drinks (Includes Whey)
- Protein/Nutrition Bars
- Probiotic (e.g. Acidophilus, Lactobacillus)
- Pterostilbene
- Pycnogenol
- Quercetin
- Red Yeast Rice
- Resveratrol
- Rhodiola
- Riboflavin (B-2)
- SAMe
- Saw Palmetto
- Selenium
- Serrapeptase
- Sexual Enhancement Supplement ((e.g. Yohimbine)
- Spirulina
- Sports Supplement (e.g. Creatine, HMB)
- St. John's Wort
- Stinging Nettle
- Stontium
- Superfruit Supplement (e.g. Acai, Goji, Noni, Mangosteen)
- Tart Cherry
- Taurine
- Thiamin (B-1)
- Thyroid Support Complex
- Triphala
- Tryptophan
- Valerian
- Vinpocetine
- Vision Support Formula
- Vitamin A/Beta-carotene
- Vitamin C (Including Rose Hips)
- Vitamin D
- Vitamin E (Including Tocopherols & Tocotrienols)
- Vitamin K
- Weight Loss Supplements (e.g. CLA, Garcina, Green Coffee Bean)
- Zinc
- Introduction to Brand Analyses
- Popularity of Brands (143) in Survey
- The Top Brands (126) of Supplements
- Overall Consumer Satisfaction with Top Brands
- Consumer Satisfaction with Key Aspects of Top Brands
- Satisfaction with Types of Supplements by Brand
- Introduction to Merchant Analyses
- Where Consumers are Buying Supplements
- Popularity of Merchants (124) in Survey
- The Top Merchants (45) of Supplements
- Overall Consumer Satisfaction with Top Merchants
- Consumer Satisfaction with Key Aspects of Top Merchants
Analyses of most brand and merchant results by consumer age, gender and total daily supplements used.
- Specific Types of Supplements Purchased
- Analyses by total daily supplements used, age, and gender
- Methodology
- Respondent Demographics and Supplement Usage
Fig. 1: Popularity of supplement brands (143 brands)
Fig. 2: Consumer overall satisfaction with their supplements (% highly satisfied) (Top 126 brands)
Fig. 3: Consumer satisfaction with supplement availability
Fig. 4: Consumer satisfaction with supplement prices
Fig. 5: Consumer satisfaction with supplement quality
Fig. 6: Consumer satisfaction with supplement value
Fig. 7: Consumer satisfaction with supplement customer service
Figs. 8 - 11: Types of supplements purchased – most popular as well as analyses by total number purchased, age, and gender
Figs. 12 - 20: Consumer satisfaction with type of supplement by brand for Calcium, CoQ10, Omega-3s, Joint Health, Melatonin, Multivitamin, Probiotic, Resveratrol, and Vitamin D
Figs. 21-24: Types of merchants consumers use – most popular as well as analyses by total number purchased, age, and gender
Fig. 25: Popularity of merchants consumers use (45 merchants)
Fig. 26: Consumer overall satisfaction with merchants (% highly satisfied) (Top 45 merchants)
Fig. 27: Consumer satisfaction with merchant's product selection
Fig. 28: Consumer satisfaction with merchant's prices
Fig. 29: Consumer satisfaction with merchant's information about products
Fig. 30: Consumer satisfaction with merchant's customer service
Fig. 31: Consumer satisfaction with merchant's speed of delivery
Fig. 32: Consumer satisfaction with ease of returning product
Tables 1 - 6: Consumer satisfaction with brands: all responses for topics in Figs. 2 – 7
Tables 7: Consumer satisfaction with brands by 1) daily usage, 2) age and 3) gender for topics in Fig. 1
Tables 8 - 16: Consumer satisfaction with type of supplement by brand: all responses for those in Figs. 12 -20
Tables 17 - 23: Consumer satisfaction with merchants: all responses for topics in Figs. 25 – 32
Tables 24: Consumer satisfaction with merchants by 1) daily usage, 2) age and 3) gender for topics in Fig 25
Tables 25 - 27: Respondent demographics by 1) supplements taken per day, 2) age and 3) gender
Customized reports further analyzing a specific brand, merchant, or supplement type are available and include the following:
- Brands Used in Combination with this Brand or Merchant
- Types of Merchants Used by Customers
- Specific Merchants Used by Customers
- Consumer Demographics (Age & Gender)
- Number of Supplements Used Daily
Fig. S-1: Brands used by customers
Fig. S-2: Types of merchants used by customers
Fig. S-3: Specific merchants used by customers
Table S-1: Customer supplement usage – By age and gender
Table S-2: Customer age – By usage and gender
Table S-3: Customer gender – By usage and age
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