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ConsumerLab.com Annual Vitamin & Supplement Users Survey and Survey Report
Every year, ConsumerLab.com conducts consumer research of thousands of people who use dietary supplements and nutritional products. The annual survey identifies the specific supplements being purchased as well as focusing on perceptions of specific brands and merchants. The Survey helps ConsumerLab.com identify products to be tested its ongoing Product Reviews.
Read the news release showing supplement brands and merchants rated highest by respondents and the most popular supplements in the most recent review.
This revealing new report is based on results from the ConsumerLab.com Annual Survey of Vitamin & Supplement conducted in November/December 2019 with responses from 9,782 supplement users. The 180+ page report explores consumers' perceptions of the brands, products and merchants they use, as well as their usage of specific types of supplements.
Contact Lisa Sabin (Lisa.Sabin@ConsumerLab.com; 609-936-0770) to purchase the report and special analyses.
- Amazon.com
- BJ's
- CocoaVia
- Costco
- CVS
- Doterra
- Dr. Josh Axe
- Dr. Sinatra*
- eBay
- GNC
- Gundry, MD
- Healthcare Practitioner's Office
- HEB Grocery
- iHerb.com
- Kroger
- Life Extension
- Local Health Food Store
- Local Pharmacy
- Local Supermarket
- LuckyVitamins.com
- Mercola.com
- Natural Grocers
- Piping Rock
- Publix*
- Pure Encapsulations
- Puritan's Pride
- Rite Aid
- Sam's Club
- Sprouts Farmer's Market
- Swanson
- Target
- Thorne Research
- Trader Joe's
- Vitacost.com
- Vitamin Shoppe
- Vitamin World
- Walgreens
- Walmart
- Whole Foods
- Young Living
* Not included in all brand-related topics in report due to sample size below 90 responses on some questions.
- 5-HTP
- Acetyl L-Carnitine
- Activated Charcoal
- Adrenal Support
- Amla Berry
- Aloe
- Alpha Lipoic Acid
- Amino Acids (Including BCAAs)
- Apple Cider Vinegar
- Artichoke Extract
- Ashwagandha
- Astaxanthin/Zeaxanthin
- Astragalus
- B-6 (Pyridoxine)
- B-12 (Cobalamin)
- B-Complex
- Bacopa
- Beetroot
- Benfotiamine
- Berberine
- Bergamot
- Beta-sitosterol
- Betaine HCL
- Bilberry
- Biotin (B-7)/Hair, Skin, Nails Formula
- Black Seed Oil
- Blueberry Extract
- Bone Broth
- Boron
- Boswellia
- Bromelain
- Calcium
- Cat's Claw
- Cayenne
- CBD/Hemp Extract
- Cholesterol Lowerers (Sterols/Stanols)
- Chia Seed
- Chlorella
- Choline (all forms)
- Chromium
- Cinnamon
- Citrus Pectin (Modified)
- Cocoa &/or Dark Chocolate
- Coconut Oil
- Cod Liver Oil
- Collagen
- Colostrum
- Copper
- CoQ10/Ubiquinol
- Cranberry
- Curcumin/Turmeric
- Digestive Enzymes
- DGL Licorice
- DHEA
- Dim (Diindolymethane)
- D-mannose
- D-ribose
- Echinacea
- Elderberry
- Essential Oils
- Fenugreek
- Fiber (Including Psyllium)
- Fish Oil/Krill Oil/Algae Oil/Omega-3 (EPA/DHA)
- Folic Acid/Folate (B-9)
- GABA
- Garlic
- Ginger
- Ginkgo Biloba
- Ginseng
- Gotu Kola
- Grape Seed Extract
- Green Tea
- Greens/Whole Foods
- Gymnema
- Hawthorn
- Holy Basil
- Huperzine A
- Hyaluronic Acid
- Iodine
- Inositol
- Iron
- Joint Health Formula (Glucosamine, Chondroitin, etc)
- Kelp
- L-Arginine
- L-Glutamine
- L-Lysine
- Lecithin
- Lemon Balm
- Lithium (low dose)
- Lutein/Zeaxanthin
- Lycopene
- Maca
- Magnesium
- MCT Oil
- Melatonin
- Memory Supplement (Including Gingko/Huperzine A)
- Menopause Supplement (Soy Isoflavones/Black Cohosh)
- Methylfolate (5-MTHF)
- Milk Thistle/Silymarin
- Monolaurin
- Moringa
- MSM
- Mushrooms (all types)
- Multivitamin (Including Prenatal)
- NAC (N-acetyl cysteine)
- NADH/NAD+
- Nattokinases
- Niacin (B-3) (all forms)
- Nicotinamide Riboside (Niagen)
- Omega-7s/Sea Buckthorn
- Oregano
- Olive Leaf Extract
- Pantethine/Pantothenic Acid (B-5)
- Passion Flower
- Phosphatidylserine
- Pine Bark
- Pomegranate
- Potassium
- PQQ
- Pregnenolone
- Progesterone Cream
- Prostate Formula
- Protein/Nutrition Powders & Drinks (Includes Whey)
- Protein/Nutrition Bars
- Probiotic (e.g. Acidophilus, Lactobacillus)
- Pterostilbene
- Pumpkin Seed Oil
- Pycnogenol
- Quercetin
- Red Yeast Rice
- Resveratrol
- Rhodiola
- Riboflavin (B-2)
- Rutin
- Saffron
- SAMe
- Saw Palmetto
- Seed Oils (including Flax, Black Currant, Borage, Evening Primrose)
- Selenium
- Serrapeptase
- Sexual Enhancement Supplement ((e.g. Yohimbine)
- Silica
- Slippery Elm
- Spirulina
- Sports Supplement (e.g. Creatine, HMB)
- St. John's Wort
- Stinging Nettle
- Strontium
- Superfruit Supplement (e.g. Acai, Goji, Noni, Mangosteen)
- Tart Cherry
- Taurine
- Thiamin (B-1)
- Thyroid Support Complex
- Triphala
- Tryptophan
- Valerian
- Vinpocetine
- Vision Support Formula
- Vitamin A/Beta-carotene
- Vitamin C (Including Rose Hips)
- Vitamin D
- Vitamin E (Including Tocopherols & Tocotrienols)
- Vitamin K
- Weight Loss Supplements (e.g. CLA, Garcinia, Green Coffee Bean)
- Wheat Grass
- Zinc
- Introduction to Brand Analyses
- Popularity of Brands (137) in Survey
- The Top Brands (137) of Supplements
- Overall Consumer Satisfaction with Top Brands
- Consumer Satisfaction with Key Aspects of Top Brands
- Satisfaction with Types of Supplements by Brand
- Introduction to Merchant Analyses
- Where Consumers are Buying Supplements
- Popularity of Merchants (39) in Survey
- The Top Merchants (37) of Supplements
- Overall Consumer Satisfaction with Top Merchants
- Consumer Satisfaction with Key Aspects of Top Merchants
Analyses of most brand and merchant results by consumer age, gender and total daily supplements used.
- Specific Types of Supplements Purchased
- Analyses by total daily supplements used, age, and gender
- CBD/Hemp Extract usage and reasons for use
- CBD/Hemp Extract usage and reasons for use analyses by total daily supplements used, age, and gender.
- Methodology
- Respondent Demographics and Supplement Usage
Fig. 1: Popularity of supplement brands (137 brands)
Fig. 2: Consumer overall satisfaction with their supplements (% highly satisfied) (Top 137 brands)
Fig. 3: Consumer satisfaction with supplement prices
Fig. 4: Consumer satisfaction with supplement performance
Figs. 5 - 8: Types of supplements purchased – most popular as well as analyses by total number purchased, age, and gender
Figs. 9 - 24: CBD/Hemp Extract use and reasons for use as well as analyses by total number daily supplements used, age, and gender
Figs. 25 - 34: : Consumer satisfaction with type of supplement by brand for Calcium, CBD/Hemp Extract, CoQ10, Joint Health, Magnesium, Melatonin, Multivitamin, Omega-3s, Probiotic, Resveratrol, and Vitamin D
Figs. 35 - 38: Types of merchants consumers use – most popular as well as analyses by total number purchased, age, and gender
Fig. 39: Popularity of merchants consumers use (39 merchants)
Fig. 40: Consumer overall satisfaction with merchants (% highly satisfied) (Top 37 merchants)
Fig. 41: Consumer satisfaction with merchant's prices
Fig. 42: Consumer satisfaction with merchant's information about products
Fig. 43: Consumer satisfaction with merchant's customer service
Fig. 44: Consumer satisfaction with merchant's speed of delivery
Fig. 45: Consumer satisfaction with ease of returning product
Customized reports further analyzing a specific brand, merchant, or supplement type are available and include the following:
- Brands Used in Combination with this Brand or Merchant
- Types of Merchants Used by Customers
- Specific Merchants Used by Customers
- Consumer Demographics (Age & Gender)
- Number of Supplements Used Daily
Fig. S-1: Brands used by customers
Fig. S-2: Types of merchants used by customers
Fig. S-3: Specific merchants used by customers
Table S-1: Customer supplement usage – By age and gender
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