- Introduction to Brand Analyses
- Popularity of Brands (143) in Survey
- The Top Brands (126) of Supplements
- Overall Consumer Satisfaction with Top Brands
- Consumer Satisfaction with Key Aspects of Top Brands
- Satisfaction with Types of Supplements by Brand
- Introduction to Merchant Analyses
- Where Consumers are Buying Supplements
- Popularity of Merchants (124) in Survey
- The Top Merchants (45) of Supplements
- Overall Consumer Satisfaction with Top Merchants
- Consumer Satisfaction with Key Aspects of Top Merchants
Analyses of most brand and merchant results by consumer age, gender and total daily supplements used.
- Specific Types of Supplements Purchased
- Analyses by total daily supplements used, age, and gender
- Methodology
- Respondent Demographics and Supplement Usage
Fig. 1: Popularity of supplement brands (143 brands)
Fig. 2: Consumer overall satisfaction with their supplements (% highly satisfied) (Top 126 brands)
Fig. 3: Consumer satisfaction with supplement availability
Fig. 4: Consumer satisfaction with supplement prices
Fig. 5: Consumer satisfaction with supplement quality
Fig. 6: Consumer satisfaction with supplement value
Fig. 7: Consumer satisfaction with supplement customer service
Figs. 8 - 11: Types of supplements purchased – most popular as well as analyses by total number purchased, age, and gender
Figs. 12 - 20: Consumer satisfaction with type of supplement by brand for Calcium, CoQ10, Omega-3s, Joint Health, Melatonin, Multivitamin, Probiotic, Resveratrol, and Vitamin D
Figs. 21-24: Types of merchants consumers use – most popular as well as analyses by total number purchased, age, and gender
Fig. 25: Popularity of merchants consumers use (45 merchants)
Fig. 26: Consumer overall satisfaction with merchants (% highly satisfied) (Top 45 merchants)
Fig. 27: Consumer satisfaction with merchant's product selection
Fig. 28: Consumer satisfaction with merchant's prices
Fig. 29: Consumer satisfaction with merchant's information about products
Fig. 30: Consumer satisfaction with merchant's customer service
Fig. 31: Consumer satisfaction with merchant's speed of delivery
Fig. 32: Consumer satisfaction with ease of returning product
Tables 1 - 6: Consumer satisfaction with brands: all responses for topics in Figs. 2 – 7
Tables 7: Consumer satisfaction with brands by 1) daily usage, 2) age and 3) gender for topics in Fig. 1
Tables 8 - 16: Consumer satisfaction with type of supplement by brand: all responses for those in Figs. 12 -20
Tables 17 - 23: Consumer satisfaction with merchants: all responses for topics in Figs. 25 – 32
Tables 24: Consumer satisfaction with merchants by 1) daily usage, 2) age and 3) gender for topics in Fig 25
Tables 25 - 27: Respondent demographics by 1) supplements taken per day, 2) age and 3) gender
- Brands Used in Combination with this Brand or Merchant
- Types of Merchants Used by Customers
- Specific Merchants Used by Customers
- Consumer Demographics (Age & Gender)
- Number of Supplements Used Daily
Fig. S-1: Brands used by customers
Fig. S-2: Types of merchants used by customers
Fig. S-3: Specific merchants used by customers
Table S-1: Customer supplement usage – By age and gender
Table S-2: Customer age – By usage and gender
Table S-3: Customer gender – By usage and age
