- Introduction to Brand Analyses
- Popularity of Brands (137) in Survey
- The Top Brands (137) of Supplements
- Overall Consumer Satisfaction with Top Brands
- Consumer Satisfaction with Key Aspects of Top Brands
- Satisfaction with Types of Supplements by Brand
- Introduction to Merchant Analyses
- Where Consumers are Buying Supplements
- Popularity of Merchants (39) in Survey
- The Top Merchants (37) of Supplements
- Overall Consumer Satisfaction with Top Merchants
- Consumer Satisfaction with Key Aspects of Top Merchants
Analyses of most brand and merchant results by consumer age, gender and total daily supplements used.
- Specific Types of Supplements Purchased
- Analyses by total daily supplements used, age, and gender
- CBD/Hemp Extract usage and reasons for use
- CBD/Hemp Extract usage and reasons for use analyses by total daily supplements used, age, and gender.
- Methodology
- Respondent Demographics and Supplement Usage
Fig. 1: Popularity of supplement brands (137 brands)
Fig. 2: Consumer overall satisfaction with their supplements (% highly satisfied) (Top 137 brands)
Fig. 3: Consumer satisfaction with supplement prices
Fig. 4: Consumer satisfaction with supplement performance
Figs. 5 - 8: Types of supplements purchased – most popular as well as analyses by total number purchased, age, and gender
Figs. 9 - 24: CBD/Hemp Extract use and reasons for use as well as analyses by total number daily supplements used, age, and gender
Figs. 25 - 34: : Consumer satisfaction with type of supplement by brand for Calcium, CBD/Hemp Extract, CoQ10, Joint Health, Magnesium, Melatonin, Multivitamin, Omega-3s, Probiotic, Resveratrol, and Vitamin D
Figs. 35 - 38: Types of merchants consumers use – most popular as well as analyses by total number purchased, age, and gender
Fig. 39: Popularity of merchants consumers use (39 merchants)
Fig. 40: Consumer overall satisfaction with merchants (% highly satisfied) (Top 37 merchants)
Fig. 41: Consumer satisfaction with merchant's prices
Fig. 42: Consumer satisfaction with merchant's information about products
Fig. 43: Consumer satisfaction with merchant's customer service
Fig. 44: Consumer satisfaction with merchant's speed of delivery
Fig. 45: Consumer satisfaction with ease of returning product
- Brands Used in Combination with this Brand or Merchant
- Types of Merchants Used by Customers
- Specific Merchants Used by Customers
- Consumer Demographics (Age & Gender)
- Number of Supplements Used Daily
Fig. S-1: Brands used by customers
Fig. S-2: Types of merchants used by customers
Fig. S-3: Specific merchants used by customers
Table S-1: Customer supplement usage – By age and gender
